The Rules
Last updated Saturday, October 24, 2026
The short version:
- Say something to someone, and make it loud.
- Naming a team is fine. Using their logo isn't.
- Roast your friends, not strangers.
- If it would make a grandparent wince, skip it.
Every billboard goes through our checks before you can pay. If one slips through and breaks a rule, we take it down and refund it. These rules are section 3 of the Terms.
3. What can't go on the billboard (the Rules)
These apply to everything: your words, your photo, your signature, your website and any Hype or Heckle. Our checks look for all of it before you pay, and we can take down anything that breaks a rule, even after it's run.
3.1No gambling or betting
No betting tips, odds, casinos, sportsbooks or anything else that pushes people to gamble. Cheering for your team is fine. Telling people to bet on them isn't.
3.2Nothing sexual or explicit
No nudity, sexual content or innuendo that goes past a wink. If you wouldn't say it in front of a grandparent, it doesn't go up.
3.3No hate, harassment or slurs
No slurs, and nothing that attacks people for who they are: race, ethnicity, national origin, religion, gender, gender identity, sexual orientation, disability, age or anything like it. No harassing anyone, public figures included.
3.4Opinions welcome, no campaigning or cruelty
Say what you think about your town, your schools, the roads, a new stadium or a law you love or hate. Thanking an official or disagreeing with their decision is fine.
What can't go up: telling people to vote for or against a candidate, party or ballot measure (paid election ads come with legal disclosure rules); claims about when, where or how to vote, or whether an election was fair; accusing a real person of a crime or corruption as if it's fact; insults, mockery or personal attacks on anyone, officials and candidates included; and anything meant to start a fight or paint the other side as enemies.
3.5No threats or violence
No threats, even as a joke, and nothing that celebrates or encourages violence or self-harm.
3.6No drugs or illegal activity
Nothing that promotes illegal drugs, selling weapons, or anything else that's against the law.
3.7No scams
No get-rich-quick schemes, fake giveaways, phishing, or offers designed to trick people out of their money or information.
3.8No impersonation
Sign it as yourself. Don't pretend to be another person, a business, a team or an official, and don't make it look like they're behind your billboard when they aren't.
3.9No one else's private information
No phone numbers, home addresses, email addresses, license plates or other private details about anyone other than you.
3.10Don't go after private people
Roasting a friend is fine if it's friendly. Calling out a private person in a way that could embarrass or hurt them isn't.
3.11No logos, characters or images you don't have rights to
Only use images you took yourself or have permission to use. That means no sports team or league logos, no brand logos you don't own, no cartoon or movie characters, and no photos taken by someone else: pro sports photos, stock photos, screenshots of TV, movies or broadcasts.
Naming a team in your words is fine ("Padres fans"). Using their logo isn't. If we get a complaint about an image, it comes down.
3.12Don't try to sneak past the checks
No hidden characters, deliberate misspellings to dodge our word list, text in your photo that says what your words can't, or instructions aimed at our AI checker.