Privacy Policy
Effective Saturday, October 24, 2026
This covers what we collect when you use You Should Hear This, why, and what you can do about it. The short version: what you put on a billboard is public, your email isn't, and we don't sell anything about you.
1. Who we are
1.1Who runs this
You Should Hear This (youshouldhearthis.com) is run by its site owner, in California. Questions and requests about your information go to the site contact at hello@youshouldhearthis.com.
2. What we collect, and why
2.1Your billboard is public
Your billboard's words, photo, signature name and website are shown to everyone: on the site, in The Basement and in share images, for as long as the site runs.
2.2Your email stays private
We ask for your email at checkout to send your receipt and news about your billboard, like a problem with it or a Hype or Heckle landing on it. We also use it to apply booking limits and to block repeat copyright infringers. It's never shown on the site. We never sell it, and we don't send marketing email.
2.3Payments
Stripe handles payment. Your card details go straight to Stripe and never touch our servers. Stripe tells us whether you paid, how much, and a payment ID.
2.4Your agreement at checkout
For each purchase we keep a record of the two boxes you ticked, when you ticked them, and which version of the Terms you agreed to.
2.5Photos
When you upload a photo, we re-encode it and strip its metadata, including any GPS location your phone added. We keep a fingerprint of each photo so a banned image can't be uploaded again. Photos that don't end up on a paid billboard are deleted after about a week.
2.6The content check
Before a billboard can be booked, its words and photo go to Anthropic's Claude API for an automated check against the Rules. Your email and payment details aren't part of it.
2.7IP addresses
We use your IP address to limit how fast anyone can use parts of the site, so nobody can flood it, and we store it only scrambled (hashed). Our hosting provider's request logs also record IP addresses for a short time.
2.8The "heard" counter
When the counter is on, it counts views with an identifier made by scrambling your IP address together with a value that changes every day. Once the day ends, that daily value and the identifiers made with it are deleted, so the counter can't follow you from one day to the next; only each billboard's total stays. It doesn't use cookies, and link-preview bots don't count.
3. Who else handles it
3.1The companies that run the site with us
These companies handle data for us, and only what their job needs: Stripe (payments), Anthropic (content checks), Supabase (our database and photo storage), Vercel (hosting) and Resend (email).
4. How long we keep it
4.1How long we keep it
Billboards and their purchase records stay for as long as the site runs: The Basement is the archive, and we need purchase records for taxes and refunds. Photos that never ran and checkouts that were never paid are deleted after about a week, and rate-limit counters after a day.
5. Your choices
5.1Asking us to remove something
Email hello@youshouldhearthis.com to ask us to remove your name or website from a billboard, take a billboard out of The Basement, or delete your email from our records. We keep only what the law requires for payment records, and we'll tell you when it's done.
5.2California privacy rights
If you're in California, you can ask what personal information we have about you and ask us to delete it, at hello@youshouldhearthis.com. We don't sell or share personal information for advertising.
5.3Do Not Track
Browsers can send a "Do Not Track" signal. We don't track you across other sites to begin with, so the site works the same either way.
6. Kids and changes
6.1Not for children
The site isn't for children under 13, and we don't knowingly collect information from them. If you think a child under 13 gave us information, email us and we'll delete it.
6.2Changes to this policy
If this policy changes, we'll post the new version here with a new effective date.